Bethany Johnson

Bethany Johnson

For years, Bethany Johnson has meshed cheeky verbiage with the content marketing goals of forward-thinking brands like Tom's of Maine, Build-a-Bear Workshop, and Purina. Says a particular nonprofit, "It's one thing to write a story. It's something else entirely to write OUR story, and Bethany does just that." Like many milennials, she holds industry certifications in (seemingly) oddball things: Oracle 11g SQL, snowboarding movement analysis, Microsoft Access database automation, and yes, pet therapy. When not writing, Bethany can be found reading business books in her favorite city of Washington, DC.

The latest

A a colorblasting symposium at a wizarding seminar
6 Minute Read
Marketing Content Strategy

It’s Time to Stop Marketing to “Millennials”

6 Minute Read

If you are marketing to millennials, there’s someone I’d like you to meet. Allow me to introduce you to the subsets within history’s largest generation.

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Small super hero toy represents a company's brand story and its unlikely protagonist.
Storytelling Content Creation

Why a Brand Story Needs a Hero (Plus 12 Ancient Archetypes to Get You Started)

To tell your brand story, don’t try to fabricate drama where there is none. Instead, find your protagonist and let real life do the rest.

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