For years, Bethany Johnson has meshed cheeky verbiage with the content marketing goals of forward-thinking brands like Tom's of Maine, Build-a-Bear Workshop, and Purina. Says a particular nonprofit, "It's one thing to write a story. It's something else entirely to write OUR story, and Bethany does just that." Like many milennials, she holds industry certifications in (seemingly) oddball things: Oracle 11g SQL, snowboarding movement analysis, Microsoft Access database automation, and yes, pet therapy. When not writing, Bethany can be found reading business books in her favorite city of Washington, DC.