Carrie Dagenhard's Articles

Employee Advocacy Guide: 4 Mistakes to Avoid When Starting a Program

Tuesday, November 12, 2019   Social Media

Looking to expand your brand’s social reach by tapping employee’s networks? This employee advocacy guide shares four mistakes you can’t afford to make.

3 Nightmare-Inducing CMO Challenges and How to Vanquish Them

Thursday, October 17, 2019   Marketing

Spooky season is upon us: Don’t let these common CMO challenges scare you into submission.

How to Make the Most of Distribution Channels in Marketing: A Closer Look at Ad Efficiency

Thursday, September 12, 2019   ROI

What are the best distribution channels in marketing to drive a healthy ROI? Here’s what impacts ad returns most, and how to choose the winning channels.