Bernie Smigel's Articles

6 Effective Content Types and How to Use Them in Your Content Marketing

Friday, March 19, 2021   Content Strategy

By using the right content types at the right times—and in the right ways—you can keep your marketing campaigns fresh, engaging, and bottom-line-boosting.

How to Use Search Optimization and Content Creation Best Practices to Drive Serious Revenue

Tuesday, November 24, 2020   Content Strategy

Gap sold $130 million worth of masks in the second quarter of 2020—and they did it with search optimization and engaging content.