Bernie Smigel's Articles

How to Use Search Optimization and Content Creation Best Practices to Drive Serious Revenue

Tuesday, November 24, 2020   Content Strategy

Gap sold $130 million worth of masks in the second quarter of 2020—and they did it with search optimization and engaging content.

7 COVID Clichés to Avoid in Branded Content Marketing (And What to Say Instead)

Monday, October 12, 2020   Content Strategy

Audiences are inundated with COVID-19 clichés. Use these alternatives in your branded content marketing to stand out to your prospective customers.

Snack On: How to Drive Lead Conversions with Snackable Content

Thursday, August 20, 2020   Content Strategy

As attention spans get shorter, it’s tougher to drive lead conversions. Use these tips to grab your audience’s attention with a snackable content strategy.