Bernie Smigel's Articles

Snack On: How to Drive Lead Conversions with Snackable Content

Thursday, August 20, 2020   Content Strategy

As attention spans get shorter, it’s tougher to drive lead conversions. Use these tips to grab your audience’s attention with a snackable content strategy.

The Ultimate Marketing Analytics Checklist: How to Get the Most Out of Your Data

Wednesday, July 29, 2020   Content Strategy

That golden data point worthy of fueling your next winning marketing campaign is in there somewhere. Use this marketing analytics checklist to find it.

How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Thursday, April 30, 2020   Content Strategy

Empathetic content marketing forges a deep emotional connection with your target audience. Learn what it takes from five brands that are getting it right.