Bernie Smigel's Articles

How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Thursday, April 30, 2020   Content Strategy

Empathetic content marketing forges a deep emotional connection with your target audience. Learn what it takes from five brands that are getting it right.

3 UX Best Practices for Capturing Mobile Audiences and Building Trust

Thursday, November 21, 2019   Content Creation

For brands, the importance of UX with mobile consumers is paramount. These UX best practices can help marketers boost trust, engagement, and bottom lines.

Press Play on Thought Leadership: How to Develop a Brand Podcast

Tuesday, July 16, 2019   Communications

Learn how to develop a brand podcast with these best practices, content considerations, and a checklist of necessary equipment and software.