Social Media Archives

Employee Advocacy Guide: 4 Mistakes to Avoid When Starting a Program

Tuesday, November 12, 2019   Social Media

Looking to expand your brand’s social reach by tapping employee’s networks? This employee advocacy guide shares four mistakes you can’t afford to make.

Optimizing for Return on Ad Spend Using LinkedIn Metrics

Tuesday, October 29, 2019   Social Media

LinkedIn ads reporting is only beneficial if you’re chasing the right metrics. We’re breaking down the ones to follow to maximize your return on ad spend.

LinkedIn Ad Targeting Tactics: How to Reach the Right Professionals

Wednesday, October 9, 2019   Social Media

Through retargeting, one of the most powerful LinkedIn ad targeting tactics, marketers can home in on professional audiences and better drive conversions.