Michael Box's Articles

9 Influential B2B Tech CMOs to Watch in 2018

Wednesday, April 25, 2018   Content Strategy

These nine CMOs are shaking up the B2B tech world with compelling brand storytelling.

The Case for Story—Why Brand Storytelling Done Properly Always Works

Thursday, March 29, 2018   Creative Thinking

“Story” has become a buzzword in marketing. But if done properly, story has the power to communicate, resonate, and motivate your consumers to action.

Edelman Trust Barometer Says Media Least Trusted Institution—Brands Can Fill the Void

Tuesday, March 6, 2018   Creativity

For the first time ever, media is the least trusted institution in the world—but brands who commit to the truth are well-positioned to fill the void.