Michael Box

Michael Box

Michael Box is a language professional with experience in ESL, caption writing, proofreading, and copy editing. He enjoys creative work in many forms. He produces electronic music, music video, and short films, writes poetry and short stories, and he has completed a novel. Michael is a ravenous reader.

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The White House
7 Minute Read
Creativity Creative Thinking

How Did Trump Win? It’s All Down to Political Branding

7 Minute Read

Over a year into Trump’s presidency, there are still countless opinions on how such an unlikely candidate won. Here’s another: excellent branding.

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Cola beverage with lemon
6 Minute Read
Creativity Creative Thinking

The Cola Wars—How Pepsi Survived and Thrived with Brand Storytelling

6 Minute Read

In the Cola Wars, Pepsi was always the challenger brand. But with effective brand storytelling, they were able to differentiate themselves and thrive.

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