Michael Box

Man adjusting cuff

9 Influential B2B Tech CMOs to Watch in 2018

April 25, 2018

Woman in front of palace

The Case for Story—Why Brand Storytelling Done Properly Always Works

March 29, 2018

Woman with son and dog

Edelman Trust Barometer Says Media Least Trusted Institution—Brands Can Fill the Void

March 6, 2018

From fables to political rhetoric, purpose-told stories have the power to influence and motivate consumers.

Stories with Teeth: From Fables to Rhetoric, Purpose-Told Stories Have the Power to Influence the Audience

August 24, 2017

Sacrifice of Isaac—Caravaggio

Crisis, Climax, and Resolution: Story Elements for a Meaningful Ending

April 24, 2017

Myth, History, and Religion—and Why They Matter for Your Brand Story

September 28, 2016