Live Webinar: Generating Leads through B2B Content Marketing June 6, 2013


Join us for this webinar to learn how a leading B2B marketer, IBM, has moved beyond campaign-based communications and is effectively reaching IT decision makers through organic search, influencers and content.

During this session, you’ll learn how IBM’s award-winning Midsize Insider program is satisfying their B2B customers’ needs for relevant information throughout the purchase process, and activating audiences with high-quality content marketing.

Speakers include:

  • Leslie Reiser, Program Director, Mid Market Digital Marketing WW, IBM
  • Christine McManus, Director of Strategic Services, Skyword
  • Scott Ludwig, Associate Director, Marketing, Digital Influence Group
  • Kevin Green, SVP, Strategy, Digital Influence Group

Attend this webinar to learn:

  • What you need to know before kicking off a content marketing program
  • How to create a content marketing strategy that will capitalize on your customers’ behaviors
  • What is a ‘Generous Brand’ and what are the benefits of providing value-added content to prospects and customers?
  • Why bloggers are critical to improving audience engagement and reach
  • How to track your contents impact on business results

Reserve Your Space Today!