Unisphere’s 2013 Survey of Content Marketing Trends, Sponsored by Skyword

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Content Marketing For Engagement - 2013

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In the “Content Marketing Gets Social: 2013 Survey On Content Marketing Trends” report, you’ll gain valuable insight into how brands are adapting to become custom content producers. Of course, content marketers still face unique challenges that require companywide buy-in to overcome, but brand publishers have identified the goals they must achieve to truly engage their audiences online.

This report highlights the current state of the content marketing industry, where marketers want the practice to go, and how brands can improve their strategies. Here are some key findings:

  • 68% of respondents say their top content marketing objective is engaging customers and prospects.
  • 87% of respondents say they create their own original content to reach web users.
  • 66% of respondents say their biggest content marketing challenge is producing targeted, relevant online content to engage audiences.

Download the report now for more information about the content space and how you compare.

Content Strategy Trends 2013

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