Announces Partnership with Outbrain, the Leading Content Discovery Platform Within the Ecosystem
BOSTON, Mass—October 17, 2013— Skyword, the leading platform for producing quality, original content at scale, today released the first Content Marketing Ecosystem SkyScape, which defines the major categories of the content marketing process and indicates the relevant companies with products and service offerings in each group. Categories include content strategy, original content creation, content curation, content hosting, content distribution and amplification, and content performance management. This quick-reference guide for enterprise marketers is the first installment in a series of branded SkyScapes, which will serve as guides for marketers and industry analysts interested in content marketing.
“Growing investment across the content marketing ecosystem has given rise to a variety of companies that do some facet of content marketing,” said Tom Gerace, founder and CEO of Skyword. “Our customers, prospects, partners, and analysts, want a clear picture of which companies contribute what along the content marketing value chain to inform purchase and investment decisions. As a leader within the space, Skyword has developed a view of the ecosystem to help executives understand which services address what needs as they decide where to spend their marketing dollars.”
“Content marketers benefit when best-of-breed solutions connect to share information and create a seamless business process,” said Gerace. “Skyword’s strategy is to continue to connect with leaders within the ecosystem, providing a unified content marketing infrastructure for our customers.”
As part of this strategy, Skyword announced a partnership with Outbrain, the web’s leading content discovery platform. Through this partnership, brands, publishers, and agencies using the Skyword Platform will be able to easily create original, quality content and seamlessly amplify it throughout Outbrain’s premium publishing partners in order to drive a highly engaged audience to the content. Reaching a global audience of more than 378 million people each month, Outbrain’s publisher partners include CNN, Fox News, Hearst, Rolling Stone, and Fast Company.
“Skyword and Outbrain services are keenly valuable to the more than two-thirds of marketers who understand the value of content for audience engagement and the need for a robust content distribution strategy to ensure that content is discovered by the right people at the right time,” said Gerace. “We are thrilled to offer an easy and seamless way for our customers to tap into Outbrain, the leader in content discovery.”
“Our mission at Outbrain is to connect audiences with the most interesting and relevant content possible. We enable personalized content discovery on world-class publisher websites by offering up links to quality content,” said Gregg Freishtat, Senior Vice-President, Strategic Alliances at Outbrain. “Partnering with Skyword furthers this mission by introducing more original, high-quality content into the mix, thereby increasing the value we can provide to publishers and their audiences.”
Outbrain (www.outbrain.com), the leading content discovery platform, is on a mission to help readers find the most interesting content online, while giving publishers and brands the ability to reach a highly engaged audience. Using personalized links, Outbrain recommends content across a network of more than 700 premium publishers, including CNN, Fox News, Hearst, Rolling Stone, US Weekly, and Fast Company. Links to content on a publisher’s own site increase stickiness, while links to high-quality third-party content increase site traffic and generate revenue. Outbrain is currently installed on more than 100,000 sites and generates more than 150 billion recommendations per month. Founded in 2006, the company is headquartered in New York, with 13 offices globally, including the U.S., U.K., Israel, Singapore, and Australia.
Skyword delivers all that marketers need to reach and engage their audiences with quality, original content designed to succeed in search and social media. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent and immeasurable. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships with customers. Skyword also provides access to a community of thousands of professional writers, and its content strategy and editorial teams can help ensure the ongoing success of clients’ content programs. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group, and American Public Media Group.
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