Skyword Press Releases

Skyword Partners with Traackr to Combine Power of Content Marketing and Influencer Marketing

Written by Ted Karczewski | June 03, 2014

BOSTON, Mass—June 3, 2014—Skyword, the leading content marketing platform and services provider, today announced an integration with Traackr, a platform built to discover a brand’s influencers, that allows Skyword clients to easily identify influencers to amplify and inform their content marketing strategies. With the integration of Traackr into the Skyword Platform, companies can discover thought leaders or subject matter experts based on three criteria: social reach, resonance, and relevance. They then can recruit specific influencers for content creation and amplification Read more

Skyword Launches New Platform Enhancements that Help Writers Build their Brands with the World’s Best Brands

Written by Ruben Sanchez | May 22, 2014

BOSTON, MA—May 21, 2014—Skyword, the leading content marketing platform and services provider for producing quality, original content at scale, today launched its latest software release, which enhances journalists’ and professional writers’ abilities to showcase their work with some of the world’s top brands. This release makes it easier for Skyword clients to discover and connect with writers and other content contributors through the Skyword Platform with assignments that align with the content creators’ specific expertise and area of influence. It Read more

BuyerZone Taps Content Marketing to Connect Buyers and Sellers

Written by Andrea Wasik | August 20, 2013

Marketing Team Uses Skyword to Boost Search and Social Presence Through Original, Quality Content BOSTON, Mass—August 20, 2013— Skyword, the leading platform for producing quality, original content at scale, today announced that BuyerZone, an online marketplace and lead generation company for business-to-business buyers and sellers, experienced notable growth in onsite and social engagement since leveraging the Skyword Platform and strategic services. “We wanted to create more engaging opportunities for businesses that rely on BuyerZone for help with major business purchases Read more

Skyword Taps Bigstock Image Database

Written by Andrea Wasik | August 13, 2013

Marketers Can Now Access 14 Million Images to Enhance Content Marketing Efforts BOSTON, MA—August 13, 2013–Skyword, the leading platform for providing quality, original content at scale, today announced a strategic partnership with Bigstock, a leading provider of professional-quality stock images and a subsidiary of Shutterstock (NYSE: SSTK). Skyword’s newest API integration will allow brand marketers and agencies to quickly add a visual element to their content marketing efforts – easily selecting from more than 14 million commercially-licensable images available in Read more