Robert McKee and Skyword Announce Dates for Fall 2016 Storynomics™ Seminars

Boston, MA, September 8, 2016 – Skyword, the leading content marketing technology and services company, and Robert McKee, world-renowned story authority and author, today announced the cities and dates for their combined StorynomicsTM seminars. The one-day seminars will take place in Los Angeles on October 12, 2016, New York City on October 26, 2016, and London on November 9, 2016. Registration is open for all three seminars, and custom seminars are also available for companies wishing to teach management and marketing teams how to incorporate Storynomics into their organizations.

Robert McKee created Storynomics as the ultimate business communication tool. Storynomics illuminates what story is, why story works, and most importantly, how storytelling in business translates into economic success. Ever committed to the evolution of story and business, he recognized in Skyword CEO Tom Gerace someone who deeply understands story and its application to marketing. Now McKee and Gerace join forces on the Storynomics Seminars to teach marketers how to tell stories that connect emotionally and inspire action.

For more information on Storynomics™ visit:  The marketing revolution is here.


About Robert McKee

Robert McKee occupies a unique crossroads in modern media storytelling. His teachings have spread beyond the stage and screen to influence all story forms. Writers, producers, media professionals, and business leaders from around the world read McKee’s books and attend his sold-out international seminars for an exclusive deep dive into the narrative potential of their material. His articles and interviews on business and story have appeared in many newspapers and magazines including Harvard Business Review, Wall Street Journal, CBS 60 MINUTES with Bob Simon, The Guardian and FastCompany to name a few.


He has delivered the keynote address at the Thinking Digital Festival, Gartner Symposium/ITxpo, HSM ExpoManagement, Thinking Digital Conference, ILTM Cannes (International Luxury Travel Market) and the Content Rising Summit

The best-selling author of STORY and the recently published DIALOGUE: THE ART OF VERBAL ACTION FOR PAGE, STAGE, AND SCREEN, McKee’s former students include hundreds of Academy Award and Emmy Award winners and nominees.  Since 1984, more than 100,000 students have taken McKee’s courses in various cities around the world.

About Storynomics

Robert McKee created the Storynomics seminars to teach senior executives and marketing professionals how to apply storytelling structure to their business to drive revenue, margins and brand loyalty. In recent years, Storynomics has helped organizations as diverse as Microsoft, Nike, Lenovo, Hewlett-Packard, Kraft, BOLDT, Church & Dwight Co., Inc., Costa Del Mar, UBISOFT, Mercedes-Benz, and Siemens develop their evolving narrative game plans.

About Tom Gerace

Tom Gerace is the founder and CEO of Skyword, the leading content marketing technology and services company. Prior to Skyword, Gerace founded Be Free, a publicly traded affiliate marketing platform and services company, which transformed online advertising from pay-per-view to pay-for-performance advertising. At the time of its acquisition by ValueClick, Be Free served more than 300 leading brands. He is a founding member of the Social Media Ad Consortium, an industry group responsible for creating a common vocabulary, standard buying units, and uniform measurement methods for social media. Early in his career, Gerace also served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the internet in 1998.

About Skyword

Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients’ content marketing programs to new levels of creative excellence. Skyword is a privately held company headquartered in Boston, MA. The company’s technology center is located in Pittsburgh, PA. Investors include Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.

Connect with Skyword

Media Inquiries:


Twitter: @Skyword